The Outlook for 2010
The facts, the stats, and the true in-the-trenches business experiences from 2009 now tell us a lot about what to expect for 2010. Below is a quick review of some of the key things online marketers...
View ArticleDMNews Interviews Chris Paradysz on Marketing Trends for 2010
DMNews recently interviewed Chris Paradysz, CEO, PM Digital, and asked him to elaborate on the some of the key trends he saw for direct marketers in 2010. The original DMNews interview can be found...
View Article10 for 2010: What Matters Most for Natural Search Success in the New Year
As the New Year turns, it’s normal to look ahead. So here is my list of what’s coming up in the world of natural search for 2010. In lieu of predictions, however, I’d like to offer up something a bit...
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Game Changers: Everything Old Is New Again
“Old media” like newspapers, broadcast television advertising and nonprofit appeals are moving in the right direction by forming alliances with social media, mobile and other emerging platforms. Our...
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Facebook CPC Ads: How Big Can They Be in the Media Mix?
Facebook CPC advertising, which started to gain traction with advertisers last year, resembles the early days of paid search marketing. Launching a campaign is done in a do-it-yourself interface, and...
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Online Marketing Meets the Presentation Layer
Forget about controlling your customers and dive deep into the essentials of messaging and brand. Marketers love control. We crave it. We want to own the discussion. Setting the parameters of the...
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Facebook’s Open Graph: Pros, Cons and the Future
PM Digital bloggers weigh-in on Facebook’s Open Graph. Marketing Opportunities vs. Privacy Suzy Sandberg: When I first heard the details of Open Graph, I immediately went into Facebook to turn the...
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Facebook Is Killing the Internet – And I Love It
OK, so right off the bat, let’s get over the whole Facebook privacy thing. While it has spurred some really interesting discussion, Facebook is not out to steal your credit card, your social security...
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Freedom to Socialize
When it comes to social media, overselling can be a drag to your fans and followers. July is a month that pays homage to independence and breakaways from uninvited rule by others. In the U.S., July 4...
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Which Bucket Will Fund Your 2011 Social Media Program?
It has been said that the dynamics of Social Media as a channel are very similar to the industry shift that occurred in the early 1990’s, when companies realized they needed a website. If you can...
View ArticleSalesforce.com Acquires ExactTarget
Earlier today, Salesforce.com, an online sales management enterprise, announced its decision to purchase ExactTarget, a leading marketing software provider, at a price tag of $2.5 billion....
View ArticlePM Digital at directXchange by NEMOA: Shoot the Curl of Social Media by...
Clay Cazier, VP of Search Strategy at PM Digital, was a featured discussion leader at today’s directXchange by NEMOA Catch a Wave conference. His engagement explored the ways in which […]The post PM...
View ArticleConverging Content: Harnessing the Power of Social Media through...
Since its inception, social media has unleashed a slew of new opportunities on digital marketers. Social inherently provides a platform in which a back and forth dialogue between company and […]The...
View ArticleContent and Conversations: PM Digital Welcomes Valeria Maltoni
2014 has already been deemed the year of content marketing, and as an agency, we’re eager to help all of our clients get on board. Recently there has been a […]The post Content and Conversations: PM...
View ArticleFacebook’s Newest Algorithm Update
Yesterday, Facebook announced another update to its news feed algorithm. In summary, Facebook took the information received from recent user surveys, identified key user trends/desires, and discovered...
View ArticleFacebook Captures Our Attention Again: Anthology & the Universal Language of...
Video has very much been the buzzword in social so far this year, and the competition is certainly heating up. In its Q1 2015 earnings call last week, Mark Zuckerberg reported that Facebook has seen 4...
View ArticleSpotlight: Hot Brand of the Month – Kate Spade New York
Each month, PM Digital releases a Social Brand Index that reports on over 750 of the top performing retailers across social media. In conjunction with this popular data, we are kicking off our “Hot...
View ArticleA Bolder Twitter Moves Forward
A new vision is brewing at Twitter. A vibrant product strategy designed with the hopes of breathing life back into the social network, when just two weeks ago it was darkened by the news of former CEO,...
View ArticleWhy Media Brands are Flocking to Instagram’s Expanded Ad Platform
Instagram is kicking its advertising platform into high gear. In addition to new ad formats like the 30-second video ad and premium product, Marquee, the social app is also opening up ad offerings to...
View ArticleWill 2015 Be the Most Social Shopping Season Yet?
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season. To help brands thrive in...
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