Salesforce.com Acquires ExactTarget
Earlier today, Salesforce.com, an online sales management enterprise, announced its decision to purchase ExactTarget, a leading marketing software provider, at a price tag of $2.5 billion....
View ArticlePM Digital at directXchange by NEMOA: Shoot the Curl of Social Media by...
Clay Cazier, VP of Search Strategy at PM Digital, was a featured discussion leader at today’s directXchange by NEMOA Catch a Wave conference. His engagement explored the ways in which […]The post PM...
View ArticleConverging Content: Harnessing the Power of Social Media through...
Since its inception, social media has unleashed a slew of new opportunities on digital marketers. Social inherently provides a platform in which a back and forth dialogue between company and […]The...
View ArticleContent and Conversations: PM Digital Welcomes Valeria Maltoni
2014 has already been deemed the year of content marketing, and as an agency, we’re eager to help all of our clients get on board. Recently there has been a […]The post Content and Conversations: PM...
View ArticleFacebook’s Newest Algorithm Update
Yesterday, Facebook announced another update to its news feed algorithm. In summary, Facebook took the information received from recent user surveys, identified key user trends/desires, and discovered...
View ArticleFacebook Captures Our Attention Again: Anthology & the Universal Language of...
Video has very much been the buzzword in social so far this year, and the competition is certainly heating up. In its Q1 2015 earnings call last week, Mark Zuckerberg reported that Facebook has seen 4...
View ArticleSpotlight: Hot Brand of the Month – Kate Spade New York
Each month, PM Digital releases a Social Brand Index that reports on over 750 of the top performing retailers across social media. In conjunction with this popular data, we are kicking off our “Hot...
View ArticleA Bolder Twitter Moves Forward
A new vision is brewing at Twitter. A vibrant product strategy designed with the hopes of breathing life back into the social network, when just two weeks ago it was darkened by the news of former CEO,...
View ArticleWhy Media Brands are Flocking to Instagram’s Expanded Ad Platform
Instagram is kicking its advertising platform into high gear. In addition to new ad formats like the 30-second video ad and premium product, Marquee, the social app is also opening up ad offerings to...
View ArticleWill 2015 Be the Most Social Shopping Season Yet?
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season. To help brands thrive in...
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